Malort, a beloved dive bar chicago staple, is known for its polarizing and unpleasant taste. the only thing worse than the taste of malort is the way in which people describe its taste. so to get people curious to try malort, we created a social first campaign that leaned into all the way into fan taste descriptions. we challenged bar patrons to shoot malort and tell us what they think it tastes like for a chance to get their foul description printed on the bottle.