Stix Restart: It’s time for a Restart

Stix is a female health startup, and to help launch their new morning-after pill called “Restart” we wanted to take a progressive stance during a pivotal time for reproductive rights. In light of the Roe reversal, our aim is to be bold and call out the absurd reality that reproductive rights could soon be stripped away. We put up provocative OOH boards within a few miles of anti-abortion clinics in trigger states.
Writer: Dan Jordan + Me