Most dude soap brands would sell you on scent or cleanliness. But a tough, gritty brand like duke cannon is going to sell you on getting dirty enough to earn your shower because duke is reserved exclusively for guys who put in a hard day’s work.
We also created the first ever un-nil deal, a deal given to a college athlete who is the sweatiest and most deserving…of a shower. We partnered with Iowa state university’s mascot, cy the cardinal.
